Disruptions and Pivots: Communities that Sweat Together Stay Together
In a world where COVID-19 has isolated people and destroyed fitness communities including gyms, endurance races, and training groups, learn how these Austin based tech companies are driving innovation and growth in the fitness world.
What you’ll find out
- Did COVID accelerate a change in consumer behavior that was already underway?
- How can you get creative and pivot on already-in-place features?
- What is the future of fitness in a post-COVID world?
Key takeaways
- “What do we have that’s already in place, that we can kind of creatively tweak to serve this new audience and capitalize on this huge influx in traffic that we got.” — Ben McAllister, MapMyRun
- “It created a moment in time where the very best coaches, so the trainers themselves, kind of all around the country were willing to listen and were open to partnering with new business concepts like ours. They were no longer tethered to a gym, and there were certain big franchises and existing brands where the coaches kind of were now own their own and kind of free agents if you will.” — Tom Digan, Ladder
- “At the end of the day, you’re engaging participants that you might have only touched one day a year during this in-person event, now you’re realizing hey I can engage people for several more touchpoints throughout the year.” — Patrick Hitchins, FitRankings
Who you’ll hear from
About Austin Startup Week
Started in 2011, Austin Startup Week is a celebration and showcase of everything entrepreneurial in Austin. Each year, we bring entrepreneurs, local leaders, and friends together to connect, collaborate and grow through our educational tracks, mentor office hours, startup showcases, and networking mixers.
About Capital Factory
Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Thousands of entrepreneurs, programmers and designers gather day and night, in-person and online for meetups, classes and coworking. With boots on the ground in Austin, Dallas and Houston, we meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2010.
